Color Cosmetics 101: Everything You Need to Know
The right color can be a “brand maker” in the cosmetics industry. That’s why color selection is such an exciting and important step in cosmetics manufacturing.
Of course, it can also be a little overwhelming for brands as they launch new lineups.
Some brands strategize by putting their names on popular, tried-and-true colors. Others break the mold by formulating exclusive colors.
But first things first:
What is Color Cosmetics?
The term “color cosmetics” refers to several categories of makeup and beauty products that either enhance or conceal the skin’s natural pigments by applying color.
Common consumer categories include:
- Eyeshadow
- Eyeliner
- Blush
- Lipstick
- Lip pencils
- Lip gloss
- Highlighter/contouring creams
- Bronzer sticks
- Nail polish
- Concealer
- Foundation
- Pressed powder
- Tinted moisturizers
- Brow pencils/creams
Color cosmetics can be both neutralizing and “decorative.”
